Intro to MINI World Pt 2

Posted by murmini Fri, 16 Feb 2007 16:22:21 GMT

Susan Isaac, of Paragon, a Savannah-based creative services company, has rolled out the 2nd part of her article about MINI marketing and the enthusiasm that MINI owners share.

Previously, Paragon had written extensively about the fresh approach that MINI USA had taken to branding and evangelistic marketing in the first article here. She attended a couple of local MINI events and has been impressed by the camaraderie and the whole MINI experience.
Great write up Susan... I hope you can join us again and we would all be glad to help you pick out a new MINI !

4 comments

Comments

  1. Susan Isaacs said about 4 hours later:

    Murray you are too much! I did have a great time and would love to tag along again. I think we know how well this marketing strategy is working on me :)

  2. Matt said about 9 hours later:

    Hey, it’s me! What a great video! Love it! I feel all famous and stuff! Thanks Susan and crew!

  3. Ian C. said 1 day later:

    Hey Murray, good to see you again – even if only on video :)

  4. mel said 7 days later:

    Thanks for sharing Murray. Great articles by Susan. Nice video too. cheers.

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