Ban Boredom Campaign
Posted by murmini Thu, 22 May 2008 17:02:18 GMT
Interesting new viral marketing campaign from MINI add agency WCRS launches in the UK this week with some new TV advertisements.
The first featuring a longboat of Mini-driving Vikings invading a beach full of volleyball players can be seen here. The other one is customized for the home shopping audience. Both adds will drive viewers to a website, www.banboredom.com where they will be encouraged to "nominate and obliterate" things that are boring by driving a digital Mini into them.
The campaign is going to be supported by posters featuring the two TV ads as well as outdoor billboards located in 'boring' places. I think we can assume it will find its way over to this side of the Atlantic before too long.
Now, I don't want to imply murmini.com is in any way 'boring' but here is a view of what happens when you enter a url and obliterate the site. (be nice now!)