Ban Boredom Campaign

Posted by murmini Thu, 22 May 2008 13:02:18 GMT

Interesting new viral marketing campaign from MINI add agency WCRS launches in the UK this week with some new TV advertisements.

The first featuring a longboat of Mini-driving Vikings invading a beach full of volleyball players can be seen here. The other one is customized for the home shopping audience. Both adds will drive viewers to a website, www.banboredom.com where they will be encouraged to "nominate and obliterate" things that are boring by driving a digital Mini into them.

The campaign is going to be supported by posters featuring the two TV ads as well as outdoor billboards located in 'boring' places. I think we can assume it will find its way over to this side of the Atlantic before too long.

Now, I don't want to imply murmini.com is in any way 'boring' but here is a view of what happens when you enter a url and obliterate the site. (be nice now!)

Banboredom1

11 comments

Comments

Leave a response

  1. RB said about 2 hours later:

    Hey not boring but maybe way to few posts.

    ;-)

  2. Fireball Tim! said 3 days later:

    Yea, Murray! We want to hear more about MINIS in Savannah!

  3. murmini said 4 days later:

    Thanks guys…. Tim, even more Savannah MINI info here.

  4. Anne said 9 months later:

    Love the ad campaign. Very clever. for another viral ad campaign google pomegranate phone

  5. internet said over 9 years later:

    are internet payday loans legal in nebraskas a month, if you can get a prescription for those amounts.

  6. companies said over 9 years later:

    best companies to apply for a personal loan, the trade name for sildenafil.

  7. best said over 9 years later:

    the best site viagra prices us is much of Levitra, brand name or need a solid erection for about an hour.

  8. net said over 10 years later:

    Your book there con net q cialis is for a generic cover, left, to return, they rely on more expensive.

  9. replica rolex said over 10 years later:

    watch six o’clock position with an rolex replica uk independent small seconds

  10. tât said over 11 years later:

    Please treat each other well. Everybody has difficulties that we have to overcome, do not know later but how to live each day happily. Red Ball

  11. mina said over 11 years later:

    I agree with your opinion .Hope you share many things Bonkio

RSS feed for this post

(leave url/email »)

   Comment Markup Help Preview comment